서지주요정보
Building global biobrands : taking biotechnology to market
서명 / 저자 Building global biobrands : taking biotechnology to market / Francoise Simon, Philip Kotler ; foreword by Kevin Sharer.
저자명 Simon, Francoise.
Kotler, Philip.
발행사항 New York : Free Press, c2003.

소장자료

등록번호

0009699

소장위치/청구기호

전문도서 / HD9999.B442 .S56 2003

도서상태

장기대출중

반납예정일

2024.12.31

예약

서지기타정보

서지기타정보
청구기호 HD9999.B442 .S56 2003
형태사항 xv, 336 p. : ill. ; 24 cm..
언어 English
서지주기 Includes bibliographical references (p. 293-310) and index.
주제 Biotechnology industries.   Biotechnology -- Marketing.   Pharmaceutical biotechnology industry.
LCCN 2003040810
ISBN 074322244X
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